Brandland was established in 2007 as a comprehensive enterprise integrating research and development, production, and sales in the field of office and home supplies. The company primarily deals in office stationery and home products, serving various industries and markets globally. Domestically, Brandland operates multiple manufacturing bases and has established an overseas production center in Thailand, positioning its production scale among the industry leaders. In terms of marketing, Brandland adopts a diversified model combining domestic and international, online and offline approaches. With its headquarters located in Qingdao, the company has set up branches in South China, East China, and the U.S. West Coast, creating a global market layout and an efficient supply chain system.

After years of meticulous cultivation and steady development, our company has established a solid foundation in the industry. In recent years, Brandland has been honored with numerous titles, including National High-Tech Enterprise, Intellectual Property Advantage Enterprise, Specialized and Innovative Enterprise, Shandong Provincial Industrial Design Center, Qingdao Enterprise Technology Center, Qingdao Technological Innovation Center, Qingdao "One Enterprise, One Technology" R&D Center, and Qingdao Green Factory. As a leading enterprise in the industry, Brandland currently serves as a council member of the China Stationery and Sporting Goods Association, a council member of the Cultural Office Supplies Industry Branch of the China Industrial Design Association, a vice council member of the Qingdao Standardization Association, a vice council member of the China SCO Economic and Trade Industry-Education Alliance, and a committee member of the China Stationery and Sporting Goods Standardization Committee. Additionally, the company has been recognized as an Advanced Unit for Technological Innovation in the China Stationery and Sporting Goods Industry.

With the mission of "Inheriting Classics and Promoting Civilization," Brandland leverages its strong R&D capabilities, meticulous production skills, and extensive market network. All employees are committed to providing exceptional office and home solutions to customers through relentless efforts.

Brandland currently operates four manufacturing bases in China, located in Dongying and Qingdao, with a total workshop area exceeding 100,000 square meters and an annual production capacity of 8,000 containers. In 2024, the company established a new factory in Southeast Asia and successfully launched the Thailand Industrial Park project, further expanding its production capabilities.

The company now possesses hundreds of advanced domestic and international equipment and has introduced dozens of industry-leading automated production lines, significantly enhancing production efficiency and product quality. Leveraging years of production experience, Brandland's technical team has gradually developed a robust scientific production system, continuously driving the company's transformation, upgrading, and innovative development. Through a series of proactive explorations and practices, Brandland has achieved a continuous upgrade in the production and distribution processes of its various product lines, transitioning from manual to mechanized, and from semi-automated to fully automated operations.

In recent years, against the backdrop of rapid economic development, the trend of personalized demand has become increasingly evident. With its profound experience in flexible manufacturing, Brandland can accurately grasp and meet the needs of various personalized and non-standardized orders, greatly enhancing the company's adaptability and competitiveness in the market. Today, Brandland has transformed these valuable experiences into core competitive advantages, continuing to refine its operations and innovate to better meet customer needs and achieve more stable and sustainable development.

Brandland has always placed great emphasis on research and development innovation capabilities and intellectual property construction. The company has established a technology research and development center, continuously increasing investment in technological innovation over the years to enhance its scientific and technological innovation capabilities. This ensures that the company maintains a leading position in product development, and in 2024, it was recognized as the "Shandong Provincial Industrial Design Center."

Focusing on key technical challenges in the industry and leveraging the professional capabilities of its in-house technology center, Brandland has seen a steady increase in the number of intellectual property rights. As of the end of 2024, the company holds 123 domestic and international intellectual property rights, including 5 nationally authorized invention patents, and has been designated as a "National Intellectual Property Advantage Enterprise" by the China National Intellectual Property Administration. Additionally, Brandland places high importance on the protection and management of intellectual property, having established a comprehensive and efficient intellectual property management system. The company has successfully passed the "Intellectual Property Management System" certification, providing a solid institutional foundation for its innovative development.

Brandland consistently adheres to an innovation-driven development strategy, actively assembling a team of highly skilled innovative talents. This approach continuously strengthens the company's technological innovation capabilities and shapes new advantages in product development. In product research and development, Brandland maintains a strategy of "having what others don't, changing what others have, being faster when others change, and being unique when others are fast." In recent years, the company has been gradually shifting towards high-end product series that emphasize technical content and design, continuously leading industry innovation trends and providing customers with superior and unique product experiences.

To ensure continuous improvement in products and services, Brandland has established a robust supplier management system. The core materials used in production are sourced from Japan and Europe, with strict control over procurement and warehousing procedures to eliminate any risks associated with lax quality management.

Brandland consistently adheres to high-end, intelligent, and eco-friendly operational principles. Its subsidiary, Qingdao Brandland Culture Technology Co., Ltd., boasts a series of product certifications such as FSC, Sedex, and BSCI, thanks to its superior product quality. Additionally, the company has passed various international system certifications, including ISO9001 Quality Management System, ISO14001 Environmental Management System, and ISO45001 Occupational Health and Safety Management System. It has also met the stringent requirements of major international companies like Walmart, Target, Costco, Askul, and Carrefour, catering to the high-end demands of the international market. Brandland's products are exported to over 70 countries and regions worldwide.

With profound professional expertise and outstanding technical capabilities, Brandland, as a primary drafting unit, participated in the formulation of the national mandatory standard "GB 28008-2024 Technical Specifications for Furniture Structural Safety." Furthermore, the company led the drafting of five group standards as the primary drafting unit. The development of these standards fully demonstrates Brandland's precise grasp of industry trends and its deep technical expertise in specialized fields.

Fully implementing the 5S management model in line with international standard, Brandland integrates the concept of sustainable development into management and operation, the construction of responsibility into the reform and development. We have achieved the harmonization and integration of personnel, equipment, materials, technology and environment and built up a resource-saving and environment-friendly enterprise.

Internally, Brandland call on all employees to actively cultivate the concept of energy saving and environment protection, promote energy saving and emission reduction to all levels of business operations. Brandland constantly summarizes and advocates energy-saving technological transformation, accumulates gradually, and brings energy-saving into an inexhaustible motive force to enhance the competitiveness of enterprise, and asserts the development of environment protection and energy-saving.

Externally, Brandland call on the upstream and downstream of the industry chain to actively interact to create a healthy industrial ecological environment. We have achieved a win-win situation by saving equipment resources and reducing energy consumption, to create a “blue ocean” for the industry.